Give Miami Day took on even more significance in 2020 for ICU baby, serving as the primary fundraiser to help us support NICU families through the COVID crisis. Thanks to the incredible momentum of our online community and the generosity of so many of our longtime supporters, we raised over $62,000! The campaign that headlined ICU baby’s Give Miami Day efforts was created by Senior Marketing Executive, Emily Watson, who is a NICU Mother herself.
The #ALWAYSHERE campaign highlighted the unimaginable hurdles NICU parents in 2020 had to overcome to be with their hospitalized baby. Despite the waves of challenges, parents continued to be at the hospital, doctors continued to do their rounds and ICU baby continued to be there to support NICU families. ICU baby is #ALWAYSHERE for NICU families and we saw that our supporters are #ALWAYSHERE to support our critical work. We remain humbled and grateful for the devoted commitment to support us in our mission.